Elton John: Exclusive on iTunes Store... till May

Elton John wanted to go online for its music catalog, consisting of over 30 albums covering about 40 years of his musical career. So the partnership gives the exclusive availability on Apple iTunes Store from March 26th through April 30. Later on, Elton John.
It will be interesting to evaluate the real success of this campaign as most Elton John's fans already have albums as CDs since years, and have probably encoded their collection for years.