Turbo Memory: Branded Name for Robson

We all know robson, as the name of Intel's technology aiming to add flash memory modules to the motherboard to boost performance (routine procedures, booting, repeated HD access, etc.). It will be included to the next mobile platform Centrino, aka Santa Rosa. But one should give it a branded name to fit with the Centrino trademark. Not really inspired, Intel named it Turbo Memory.
So, we simply need to wait for the next revision of Apple MB and MB Pro to evaluate if performance and battery lifespan are really improved with Robson technology... or should we say Turbo Memory.