Intel and AMD: No Chance for a Cease-of-fire

As you know AMD gained market share in 2006 thanks to the success of its CPU offer while Intel was working on its transition between P4 architecture to Core architecture.
Intel could not let AMD invade its market, as illustrated with AMD powered Dell computer models.
- The first step was the introduction of Core CPU, pushing AMD to cut prices as the company had no CPU to directly compete with Core.
- AMD fired back by releasing the last evolution of its K8 platform as a Quad Core CPU, reported to be as powerful if not more as the Intel counterpart. As a consequence, we learned that Intel will dramatically cut the price of its Core 2 Duo CPUs within the coming months, up to 70% down.
- on the other side, AMD is suing Intel for its monopoly.
- last but not least, AMD after acquiring ATI is now a main player in the GPU market. Recently, Intel was presenting the GM 965, the successor of the current GMA950, and to demonstrate its performance the new integrated GPU was compared to an ATI X1600-powered hardware. Surprisingly, the GM 965 turned out to be faster in most tests than the mid-range Radeon X1600. Of course, AMD claims Intel did not run this comparison accurately and probably downgrade on purpose the capabilities of the Radeon X1600-based hardware.
So what will be the next subject of conflict to be added to this list?