Meglena Kuneva, the European commission representative in charge of consumer's protection, declared in an interview to a German newspaper, it was abnormal that a music track downloaded from the iTS could only be played on an iPod.
Here we go again, or "déjà vu"?
In his thought on Music, Steve Jobs was clearly explaining Apple's position, DRMs are there because the right owners asked for, Cupertino would favor DRM free music, and if so all music tracks purchased from the iTS would be compatible with all digital music players.
If interoperability would be on the consumer, and maybe the law makers, side the best way regarding the freedom of choice for a player and the source of downloaded music, it would also imply that not only Apple but also Microsoft has to open its DRM system. And it should not be limited only to music track but also to all digital contents (audio, video, movies, e-books, etc.).
So far one can imagine only 4 ways to go:
- drop all DRMs
- force Music Majors as well as Apple and Microsoft to open their DRMs and make them compatible, providing interoperability to all music players.
- create a new and unique DRM system which would be used worldwide.
- give consumers the right to crack DRMs to create interoperability themselves
While Steve jobs explained what would be the easiest way to proceed, for sure other players from the online music market would defend their point of view and might give years of work to European Parliament.
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