Apple: Playing for Indies?

The website www.variety.com reported that an small film producer known as Forum Snowboards made a deal with Apple in order to have some of their movies made for DVD available on iTunes Store in the iTunes' TV section. This first movie is entitled "That", a 30-minutes long snowboarding film. Being in iTS' TV section; its price is US$1.99 instead of US$9.99 for movies found in Film section.
But beside the price difference, this news might be a first step from Apple to open iTunes Store to a larger extend to independent film producers, and one could even imagine that music indies would follow this story too. It would also imply that Apple, via its iTS would become the unique and central interface for movie and/or music artists who are not signed or under a contract with a Major.
Imagine what would happen if a popular band or singer, who can not find a decent agreement with its Music Major when renewing his contract decides to go directly to the iTS... a revolution? It might well be.
Many Indies are already on the iTS, such as Spectral, Karat or Circus company, and the Forum Snowboards' story could push more independents to sign up with Apple.
Of course, such a move would probably make music and cinema Majors unhappy, as they would request a different treatment than Indies. Next negotiations will be tough, given Apple's dominance in the nascent download market, they will probably think twice before removing their catalog from the iTS as it would imply being away from most of consumers. A new monopoly?