IBM Engineers to Support PS3 Games Developers

As you might know, the PS3 is powered by the IBM Cell processor. If this CPU is extremely powerful, programming it to take advantage of its parallel and asymmetric computing features seem to be a nightmare.
To help SONY, IBM will deploy some of its engineers to help game developers. The main task is to transfer the "Know-How" for optimizing codes to better integrate instructions in order to benefit from Cell computing power.
Game developers will have to learn how to take advantage of the Cell power to unveil the real potential of the PS3; and the faster the better, as sales of game console units is often linked to the availability some "blockbuster games".