HD Does NOT Require Blue Laser

Do we really need a blue laser-based media for HD video? No. A DVD9 media can be used to store more than 2 hours of HD video 1080p. The real problem lies in the high data transfer speed required by HD video.
A company, DCA, decided to launch a product based on a DVD format, named 3X DVD-ROM, and registered to the DVD Forum in 2005. This format aims to triple DVD data transfer to 36.55 Mbps, more than enough to support HD video stream.
However, all current DVD burners and players are not compatible with the 3X DVD-ROM media, and lack codec required for HD (VC1 MPG4) as well as management of the AACS DRM.
If this new DVD format would have a really strong advantage concerning the price over current blue laser media, BD and HD-DVD, for sure neither SONY nor Toshiba will let DCA to invade the HD video battle field where both companies are already intensively fighting.