AACS Is Dead.

According to an article at BoingBoing, the AACS protection system found in BD and HD-DVD content is history. Unlikely the previous method to crack the AACS(see previous news), the new method bypasses the volume key step, allowing anyone to extract the copy-protected content from any HD-DVD or Blu-Ray disc.
As mentioned previous, AACS took years to be developed, and was broken in couple of weeks from the time BD and HD-DVD contents were available on the market. So, considering money spent to develop a protection that will anyway be cracked or bypassed, would not be more rational to re-think the business plan. What if the money invested in useless protection methods was invested to reduce cost of HD video, or to offer cheaper online download services?