MusicStation: Subscription-Based Offer for Mobile Phones

Omnifone announced its online music store, known as MusicStation, dedicated to mobile phone market.
Omnifone claims to have signed partnerships with 23 mobile network operators in 40 countries. For a fixed subscription fee of 2.99€ per week, one will have access to a large catalog of musics, details are not provided yet.
Music files will be encoded in eAAC+ format and protected by DRM. Alomst all mobile phone will be compatible thank to a Symbian or java application to be installed.
This offer is not entirely limited to the mobile phone marjet, as it will also be available for Mac and PC for 3.99€ per week.
As usual with subscription offer, you do not own the music, you rent the right to listen to it. Among all online music stores, Apple and its iTunes Stores is probably the only company not offering a sunscription based system. Many analysts think that subscription-based services on PC, Mac and for portable devices are less attractive than Apple's iTunes on the long run.
One should also not forget that most mobile phone have also radio features, and there are plenty of good music stations from which you can lsiten music for free... not sure that subscription offer has much success for mobile phone than it had in the past for computers.