The French newspaper Le Figaro reports that video programs/shows will be available on the European iTunes Store in March/April.
In addition, Apple might only apply a 3 months delay for TV series between their display on TV and their availability date on iTunes Store. The same strategy currently used in USA.
Apple might even go one step further and offer movies on iTS only 3 months after their first projection in cinema. Apple might based its entire video service on iTS following the most flexible European system (UK) for defining the delay for TV shows and movies between first projection and availability for being purchased (online or physical media)
It remains unclear how it will really work at the end in different European countries, but for sure we might face some fight between Apple and some European video media distributors.
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