FNAC and Virgin Music: DRM-Free Online Music Stores!

While trying to answer the question: "How to kill the iPod-iTS ecosystem", both companies having their own online music stores in France decided to go the extreme way: sell music tracks without DRM protection. So, I can play them independently in iPods or with other digital music players; as the chosen format is MP3.
Such a move was also partially due to Apple's decision not to license out FairPlay to preserve the iPod-iTS lineage.
Of course Music Majors would not have left the FNAC or Virgin Music to offer such DRM-free music on their stores: such unprotected music tracks are coming from indies' catalogs.
If this campaign turns to be a success, then it might convince some Music Majors to reconsider the option of DRM-free music tracks. Of course Apple might be impacted directly in France if large Majors move to unprotected music track; but Apple France might also react by removing protection on corresponding catalogs.
Last but not least, the profitable part in the iPod-iTS ecosystem is the hardware, not the iTS itself, so it might very well be that sales of iPod increase following DRM-free music tracks are made available from other stores.