2007 To Be the Real Start for Online Video Stores

Apple has once more initiated the market in 2006 by offering movies for download on the iTunes Store. First numbers published by Disney shows that it has been a success, and suddenly all companies involved in the movie/video filed want to be ready, not to repeat the same mistake as in the past with online music store; letting Apple sets the rules and the format for this market.
After ReelTime.tv in Australia, Wal-Mart is offering to download the movie "Superman Returns" for consumers who have already bought the DVD from Wal-Mart shops (different prices depending on end user, from 1.97US$ to 3,97US$). Of course it includes DRM, and probably the Microsoft Play4sure system (not compatible with Mac).
Time Warner will also launch an online video store in 2007 as commented by Richard Parsons, Time Warner Chairman and Chief Executive Officer.
If one could be happy to get online access to movie collections, one will have to be very careful, and look at DRMs and video resolution available for such offers.