Google to Extend Ads System to Physical Support

Google has already taken control of most of online advertising campaigns, and does not plan to stop there. Indeed, they will test their Ads system on physical support, meaning newspapers, for a test period of 3 months. The Washington Post and the New York Times are among the selected journals.
If online advertising was a new and growing market, it is different for ads located in reviews or newspapers, competition will be stronger for sure.