A new hack to run OS X on a PC

Semthex prides himself of having been able to run OS X 10.4.8 on an Intel-based PC. According to him, the distribution of the new kernel is legal because it is based on Darwin's one, and not cracked from OS X itself. However running the machine also requires to get Mac OS X's TPM keys, whose distribution is illegal.
As he admits himself, it is not running perfectly, but more is to come.
Let us just warn you about something: while the distribution of this file might be legal, OS X end user license agreement, which you are supposed to accept before you install, forbids the installation on anything alse than an Apple brander computer.
Now it remains to see how this will affect Apple: will they take it as benevolent publicity for OS X or will they have to fight in order not to lose ground?