Toward the end of DRMs?

The online music store eMusic has prided itself of having taken the second place (still far) behind the iTMS, only a few months after its launch.
eMusic is the only website where you can legally purchase any track you want from their library under the shape of DRMless mp3 files. And it makes sense: so far this is indeed the only way to hunt on Apple's grounds and attract iPod owners given that Cuppertino refuses to licence its FairPlay DRM.
The French FNAC and Virgin have also tested that kind of distribution method allowing unrestricted use. The majors have evidently understood that the only way to break Apple's monopoly (which really bugs them) is to make some concessions on security. Anyway it's better to have a customer pay for the purchase of unprotected files than to have him/her download them illegally.
If this retail method takes off, this will be a victory for the customers, for sure, but it will also be a new challenge for Apple, who has heavily relied on the the iPod hype and on its unlicenced FairPlay DRM system for the success of the iTMS. For the same price, customers will probably choose to download a track with no restrictions.