Bono and Oprah Winfrey announced their latest initiative aiming at quelling the AIDS epidemic in Africa. "Project Red," as it is called, will be a special series of red electronic devices in which a portion of the proceeds from the sales will go to this cause.
Among these products, there is, of course, a red iPod nano.

Other companies such as Motorola, American Express, Armani, and Converse will also be participating by offering their products in red.