Softbank + iPod nano

Earlier this year, Japanese tech company Softbank purchased Vodafone Kabushiki Kaisha (Japanese branch of giant Vodafone, which, in its time, acquired Japanese tele-operator J-Phone). As of October 1st, they are selling services under their own brand. Since they are quite new in the field, they partnered with Apple Japan for their launching campain. Here are the banners displayed in Tokyo's metropolitan network:

For each new 3G Softbank contract, you get a silver 2GB iPod nano. Now, people love to speculate about Apple entering the mobile telephone market, but I won't partake !