DVD Jon Wants Money for his Hacks

DVD Jon, the well known creator of DeCSS as well as the favorite hackers of Apple DRM, aka Fairplay, has decided to turn his hacking systems into business.
Via a company named DoubleTwist Ventures, he is going to develop systems for online music stores allowing them to propose songs in iPod-compatible format.
Of course with the recent introduction of iTunes Store, it is not only about music that this FairPlay compatible systems can be applied, DVD Jon is probably also thinking about iPod compatible VOD.
If we are requesting the most flexible DRM, allowing a maximal interoperability, seeing DVD Jon launching a company aiming to support DRM; while he was bypassing them, is a bit weird...