Intel calls (again) for sexier PCs

Intel, once again, calls for tomorrow PCs to be not only more powerful, but sexier too... They want it so bad they even started a design contest with a $1,000,000 prize*.
To enter the contest, manufacturers have to propose a Core 2 Duo-based computer that has to be as beautiful and inovative as possible.
Funny enough, Intel is not enough is that Intel is touting its contest with the "Think outside the 'big, beige box'"** catchphrase, which reminds us something but we can't exactly say what.
[*moose: can I turn in my G5 iMac or my PowerBook and get the money?
**moose: BTW, somebody tells Mr Otelini to go and stop buying Macs... he hasn't noticed that most PCs now are not beige anymore, but tend to be black/gray or white]