And the sea snake dives again

Many journalists discovered yesterday the consequences of playing the big game of rumour. There was no iPhone, while for some its announcement had become quite certain.
We're not making fun ot them, as it's always tempting, especially with Apple, to try and search for scoops.
Yet if it is true that, as we told you lately, Apple have become more lenient on their policy of secret, it was still at its climax before yesterday's keynote. There were only a handful of persons in the know in Europe, a small handful. And those persons did nothing to contest rumours, even the craziest ones.
Anyway, even if it's easier to say so afterwards, there was no real point for Apple to release an iPod Video or an iPhone.
- The iPhone would have arrived on a market that's very competitive and ruled by a few giants. None of them would have been glad if Apple had arrived. All the same for mobile phones operators who sell musics and ringtones at a high price. They wouldn't have accepted to propose such a mobile in their offers, or they would have lost market shares to the iTMS.
Despite of what Apple fans think, an iPhone might as well have the same carreer than the Newton.
- As for the iPod Vidée, with a big display, the question is much the same, though not identical. Is there a market for such a device ? Archos's lack of success as that as the weak sales of the UMD for a PSP don't indicate that. On top of that, a big screen with tactile functions and a really big capacity HD would make this device almost as expensive asa MacBook, which would surely mean its death.
Of course it's easier to make this analysis after the announcements, but it's no surprise Apple didn't want to engage in almost unwinnable battles.