Video on small displays: not a hit

Knowledge Networks made a survey of the public for demand for video on mobile phones and iPods. According to the results, it hasn't reached the expected success...
- only 50% of subscribers to video on their mobile phones actually use this service, though they pay for it.
- 30% of "video" iPod owners use this functionality.
Such results might disappoint those who sell such devices as well as those who distribute content. It's not that surprising given how uncomfortable it is to watch a long video on such a small screen.
Sony also experienced this with their PSP, though its screen comfort is beyond comparison with that of an iPod. This didn't prevent the video UMD market to settle very quickly at a very low level.
We'd be eager to know whether French 3G phone services companies that offered to watch live (or almost) goals of the FIFA soccer World Cup met the success they'd expected...
JCJ