I am back from RockWerchter, a large rock festival in Belgium. Belgacom (historical Belgium phone/internet provider), which signed a partnership with iTMS couple of weeks ago, was present and promoting Apple online music store, with iMacs.
One could win free tracks from iTMS as well as iPods.
This is the way we like to see Apple surfing on the "iPod Halo effect" to sell more hardware, people should learn that Apple is not a "nothing but iPods company".
