checkout process that makes online shopping faster, more convenient and more secure for Google users. Google Checkout offers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.One could see CheckOut as a ”PayPal killer”; but some analysts think that CheckOut is only the first step of a major initiative by Google to compete with eBay (reminder: Paypal is own by eBay, as Skype).
But one should not forget as stated by Google itself, CheckOut is using AdWords:
Google Checkout helps merchants streamline the checkout process and also works with Google's advertising program, AdWords, so merchants can attract more customers and increase sales. The Google Checkout icon on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.And AdWords has recently been the basis of many justice actions against Google as we will develop it later today...
CheckOut is currently only working in USA.
PR: Google Checkout Opens for Business
