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Google AdWords: Google Achille's Heel

By linathael. Original by Lionel - 30/06/2006 10:46:48 CEST - Category: Internet - Source: Le Figaro
The main source of financial income for Google is coming from AdWords, allowing merchants to get their ads display specifically depending on keywords.
In the past AdWords has been the subject of legal action against Google, and as an example, Apple has won its action and could prevent its trademarks to be used by other than itself.
Today, it is the world leader of luxury products, LVMH, to win its action again Google. The French Appeal Court has declared Google "guilty" of counterfeiting, unfair competition and illegal advertising"; in addition Google will have to pay 375000 Euros to LVMH.
The reason of LVMH's action? When searching the web with “LVMH” or related brand names keywords owned by the company on Google search engine, most of the results returned were corresponding to websites selling counterfeited LVMH products, clones or copies..
In the future Google might have to remove all brand names from its search database... and should maybe do it quickly, before having to deal with dozens of legal action and to pay millions of dollars to settle down conflicts.
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