Coca-Cola And iTMS: Free Songs To Win In Diet Cola?

You probably remember in 2003 the famous 100 millions songs to win campaign co-organized by Apple iTMS and Pepsi.
At that time, coca-Cola tried to compete by launching its own online music store/cola offer in collaboration with Puretracks.com, but it was of course unsuccessful.
Today, it seems that Coca-cola has understood the lesson, and wants to team up with Apple. The partnership being negotiated will promote Coca-cola diet drinks; but:
- Good news: free tracks to win
- Bad news: Coca-cola ads on iTMS.