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New Apple's Ads campaign

By linathael. Original by Lionel - 02/05/2006 13:53:35 CEST - Category: Apple
Apple has launched a new ad campaign entitled: "Get a Mac". One of our readers, Stéphane, has sent us a report.
Hello,
Here's the text of the ad that I watched this evening. It's related to internet security:
Mac: "Hello, I'm a Mac"
PC: "And I'm a PC (sneezes)"
Mac: "Gesundheit, you ok?"
PC: "No, I'm not ok. I have that virus that's going around. "
Mac: "Oh Ya"
PC: "You better stay back, this one's a doosy"
Mac: "That's ok, I'll be fine"
PC: "No, no, do not be hero, last year there were 114,000 known viruses for PCs"
Mac: "PCs... not Macs"
PC: "I think I gotta crash (falls over)"
Mac: "If you think that'll help...
There is 6 ads that can be downloaded from Apple website: http://www.apple.com/getamac/

This is the first time that Apple is featuring such a strong PC vs. Mac campaign, especially communicating the internet security message.
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