Heads HD-DVD, tails DVD

In a desperate attempt to lure customers into buying HD thingies, Warner announced they will release movies on "dual" discs.
On one side of the disc, you get a classic DVD movie, while on the other side you get an HD-DVD version.
While compatibility with older DVD players will be ensured, these discs will cost $39,99, a mere $11 more than the same movie on a regular HD-DVD... [and by the way, what is the point of watching a movie in regular DVD format if you have am HD-DVD player???].
Let's face it: the main enemy of HD movies is not DVD, it's the war between the two competing "standards", namely HD-DVD and Blu-Ray Discs. Thus customers are a bit reluctent to shell out somewhere between $500 and $1000 for a player that might get awfully quickly obsolete, if the competing format wins...
Mac Users will have no choice but to follow Apple, which advocates Blu-Ray [along with Sony...]. All the more so that HD-DVD movies will use Microsoft's DRM scheme, which is very unlikely to be ported to MacOS... [but then, HD-DVD players won't run Windows, so the DRM software will be of the "on-chip" style, which means it could be embeded in HD-DVD players for computers, who knows]