Apple joins Windows benchmarking group!!

This is a news that might generate long discussions in the Mac community.
Apple has joined the BAPco consortium. And?
Well, the goal of the BAPco consortium is to evaluate the performance of different hardware solutions running Windows. Among the members of this consortium one would not be surprise to see Microsoft, Intel, AMD, ATI, Nvidia... but Apple!?
The famous PC benchmark applications such as SYSmark 2004SE and MobileMar have been developed by this consortium.
So the real question is: Why did Apple join this group?
There are plenty of answers of course, from the fully supported virtualization with MacIntel to a Yellow box Mac OS X, or a benchmark applications that might run natively on different platforms.
If Apple officially support virtualization with the upcoming Leopard, one can already imagine the marketing campaign that will be launched by Cupertino, and entitled: "Windows runs faster with MacOSX"