DVD burners compatible with LightScribe format don't meet the expected success. It is partly due to the important royalties that make the burners 20 to 30% more expensive, as well as for compatible medias.
To try and boost this norm, Samsung cut their LightScribe burners prices by 20%. Their competitors now expect to see if this works before they follow the move.
Another technology, called LabelFlash, also tries to find their public and might well be successful, knowing that the license is twice less expensive, and burning an image on the bunch is much faster. That's the reason why Pioneer, one of the market leaders, should implement it in their future DVR-111.
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