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Apple miniaturizing over and over

By Kalomir. Original by Lionel - 01/02/2006 10:04:12 CET - Category: Apple
Thanks to Thierry for his funny message.
I just received iWork and iLife '06
After miniaturizing the iPod in an iPod Mini than an iPod Nano, Apple seems to be following the same trend for their software boxes.
After being used to get big boxes full of emptiness (the most recent one being Tiger), the boxes sizes began to downsize last year, and eventually reached a smaller size this year.
After iPod, iPod Mini and iPod Nano, here are iBox, iBox Mini and iBox Nano :D
Those boxes are now no bigger than a CD.
So: cost reductions for packaging, or ecological purpose, or the two of those?

Apple actually domnsized all their packaging sizes, even those of the latest G5s which lost about 30% volume. It is a necessary step to cut storing costs when you're about to reach 10% or more market shares :)
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