Apple - Belgacom/Skynet partnership

Thanks to Patrick for the info!
Last week, Apple signed an agreement with the Belgian telecom company Belgacom and its subsidiary Skynet (Internet Provider) for the online music distribution. This one will now use iTMS, despite Skynet Music Club, an OD2 (On Demand Distribution) partner, was its main competitor.
As stated in Belgacom's official press release, "In order to professionalize its music offering, and effectively respond to its customers’ needs, Belgacom and Skynet cooperate with iTunes"
One can note Belgacom's beautiful homage to Apple and its iTMS, "driver of the digital music revolution and most important actor of the market"
This agreement also plans to sell iPods in Belgacom's sales corners.
Concretely, Belgacom's ADSL customers already members of the Skynet Music Club, as well as new subscribers will get a coupon for a free download of 20 songs before April 30th, 2006 but will also have access to more than 2 million songs in AAC format (bye bye WMA!). Current customers can still use their remaining credit on Skynet Music Club before end of March, 2006. The press release also notes that ADSL Go, ADSL Plus and VDSL Boost customers can also "subscribe as of April 2006 to a huge free download program on iTunes".
Here is the look of the new Belgacom homepage on iTMS:

This agreement between Apple and an Internet Provider (having its own page on the iTMS) is, according to our sources, the very first one worldwide, and no doubt about the e-mule-ation ;) that will come to this market segment!