This merger could lead to the largest Mac reseller in France.
According to the business newspaper it would allow :
- optimize business capacitiesKnowing quite well the Apple business in France, we think that this merger would primarily allow the future reseller to better negotiate margins with Apple Cupertino. This is probably the only way to resist to the physical AppleStore that should arrive in Europe by the end of 2006.
- concentrate Apple business in France in order to collect as much as possible the fruits from the iPod mania.
- complete a homogenous network (in France)
- enhance the potential of investments made by eBizcuss.com in 2005.
But in all cases, Apple remains in an excellent position to negotiate with its reseller networks, and it might not be a good thing for them.
