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Apple Service & Support: "Support different!"

By jwa. Original by MacEnsteph - 24/01/2006 04:53:33 CET - Category: Apple
During the last two years, Apple has considerably improved all of its support pages in a coherent and detailed manner. Thus each product, whether hardware or software, has a primary page which contains the use and service, and the whole thing is very well structured.
The success and dominant position of the "iPod + iTunes" have made the support pages particularly neat, and they were revised at the end of the year. For the iPod, starting at the primary page "Troubleshooting", the "How-to", "iPod Service", and "Mor Information" tabs make it possible to quickly find your way to the questions and problems most frequently asked. There are also tutorial videos, a mockup "iPod 101" class, and many other useful tidbits which help with repair or learning more.
We thus made a point of pointing out this didactic effort from the company in Cupertino, which shows on one hand a permanent preoccupation with a concise and structured presentation, and one the other hand that the feedback they received was not ignored (even if sometimes the resolution of a problem can take a long time), since the recurring questions and/or problems are covered.
In fact, these support pages create a positive image for Apple to future users who are attracted to Apple through it's "Trojan Horse" that is the iPod.
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