Apple makes a concession to the major cell phone providers?

According to Génération NT, Apple has decided to cancel their iRingTones service, which would have sold ring-tones for cellphones online.
It should be said that this sector brought enormous amounts of money back to cellular service providers. To see a service available at a lower price, which would not rely on the GSM network, would have ruffled the feathers of these companies. Knowing SJ's aggressiveness, we wonder what he obtained in exchange for this significant concession.