Did really Apple authorise that?

The website PopMac provides to those who do not have access to a broadband connection a DVD with freewares, sharewares, videos, fonts and even OSX updates.
This last point surprised us a lot as it is known that Apple does not agree to give them out, even on the CDs accompanying magazines.
Indeed, Apple is more respectful to Mac magazines now but we would be very surprised if Apple authorised someone to make business with their software updates; and the DVD is not cheap, it costs $49!!