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Lexus and iPod : how to use the iPod success-story to promote something else

By linathael. Original by Lionel - 14/11/2005 14:51:30 CET - Category: iPod
Thanks to Alexandre for this info
Seen this morning on the USA Lexus website,( http://www.lexus.com ), in the presentation of the new IS model. When looking at the technology features, the capabilities of the car are described one after the other until the following photo is displayed :

Comments:
1. Lexus is using the iPod success story; but has modified its visual aspect.
2. Even worth, they use the iPod-like image to promote a MP3/Windows Media Audio player...
3. If you go to the Apple webste to determine which car company is providing iPod-compatible system, Lexus is not listed : ( http://www.apple.com/ipod/ipodyourcar ), neither Toyota (Lexus being a Toyota's company).

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