Is Apple getting "mad"?

It seems that the iPod success is turning some Apple execs into a crew of "mad guys". Indeed, it seems that Apple is getting ready to ask iPod peripherals manufacturers an impressive and ridiculous 10% license fee for giving access to an iPod port.
Usually such fee or royalties is between 1 to 3%. Apparently Bose and Altec Lansing are not happy, especially that "the proposed fee is excessive by any standards". For sure BMW will also not consider such Apple's move as a sign of a potential long-term collaboration.
Apple has always been good to break the toy for which they have spent some much money to make it a success.
This ridiculous 10% fee will for sure be the "beginning of the end" for the iPod story; knowing how much iPod peripherals and integration devices have boosted iPod adoption in our life-style.
If manufacturers decide to concentrate on other MP3 players, Apple might lose a lot... really a lot...
We seriously hope that such a move was a marketing/managing mistake; otherwise, we think that this decision should strongly be reconsidered. Increasing a fee to increase profits driven by the iPod success is one thing, but by trying to get an even bigger piece of the “iPod cake”, Apple might actually reduce the over size of this cake!