http://www.apple.com/movies

Thanks to Tucpasquic for the info
If you go to the following URL on Apple.com,
http://www.apple.com/music
you'll get the iPod and iTunes page.
If you replace iTunes by something not expected, you'll get an error 404 (page not found), which is obvious.
But, if you try this URL,
http://www.apple.com/movies,
you'll not get an error page but a non-authorised access page. This page is then existing, but only some people have access to it, at least for now on.