A WMA lossless available on a Music Store

MusicGiants, an online music selling service, has made a step forward in innovation. Not only because it sells online music, or because it uses WMA format: one of the available formats is WMA lossless, a compression without quality loss as the name implies.
As a counterpart, the tune will be more expensive as it will take $ 1.29 to compensate the necessary broadband. Though this service is only for the States by now, other countries are to follow soon. Of course, as for any WMA using DRM, it's only made for PCs.
Music lovers who keep criticizing the poor quality of compressed files sold on the web will be glad to learn this is not a fatality.
Let's hope that Apple couldd get inspired for the evolution of their Music Store and could offer Apple Lossless encoded tunes... without using this pretense to increase prices, as the majors would like!