iPod killer : made by Dell

Dell has launched what they expect will become an iPod killer; its name, DJ Ditty...

So, its design is nothing but standard, and Dell is targeting the iPod shuffle market, by proposing for 99US$, a MP3 player featuring 512MB of RAM, a small display and an FM radio.
To our point of view, this player has no chance...except if Dell is distributing it for free or as a bundle with its computers...