The iPhone to be called RokR ?

According to the French newspaper Le Figaro, the iPhone Apple is about to introduce on September 7th would go by a rather strange name, RokR, to be pronounced "Rocker".
It's not that the sole announcement of an ITMS compatible phone would be disappointing in our view, yet it's hard to bet it could create such a revolution for mobile music than the iPod did.
It would also be very difficult to find it in France at a cheap price with a GSM contract. All our providers are already related in some way or another to majors in order to sell songs, or simply ringtones, at a much higher price than 99 cents of euro.