One thing is clear, Apple can really attract news networks by simply sending away invitation to a Special Event; and immediately the web is boiling about amazing new products, rumors, and so on.
Competitors are probably upset of seeing so much effects generated by such a cheap PR while they might need millions of dollars communication campaign to reach such attention.
Regarding, the sentence, one should notice that it is the past : "changed" and not "change"; so this special event does not describe a future product, but it will be related to the revolution initiated by the launch of the iPod.
But this new product will be available for a large number of customers; in addition it might not be only Mac-related since such announcement will be made earlier than the AppleExpo (only 3 weeks away).
so what to expect:
- a brand new flash-memory-based iPod (possible with the recent rumors regarding Apple-Samsung deal)
- a video iPod associated with iTunes Video Store.
- iPhone (but if it is the only product release during the event it will be a bit disappointing)
- A new multimedia product to compete with the poorly performing Windows Media Center.
We would love that last proposal to be true, since the market for such HD-based product is exploding. Apple has everything in its hands to gain immediately a large percentage of this market:
- G' or even intel processors
- iApps
- a well known experience to deliver a fully integrated product (obtained from the Mac mini development)
One week to go for the answer.
Select all / none
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