1,000 songs in your pocket changed everything

This is the title of an invitation sent by Apple to many "news" networks to join the company for a "special event" that will take place on September 7th.
This title was already used by Apple for the launch of the first 5GB iPod about 4 years ago.
"Here we go again"!!
what can we expect? It can vary from the long rumored iPhone built up with Motorola to the Video iPod. Frankly, nobody knows (iPhone?), for sure Apple will release something big, and they might not be alone for this announcement, otherwise Steve Jobs would have wait for AppleExpo in 3 weeks.
This special event will take place in San Fransisco with a Live video streaming organized by Apple for Europe at the "ArtsDepot" in London.