Creative isn't fan of Portable Media Center

Creative, the first portable device manufacturer to adopt Microsoft's Media Center format with the Zen Portable Media Center, decided to get rid of it for its next Zen Vision player. According to some executive of the company, sales of the first player were disappointing.
Proposing its own software suite, Creative will release in September a more complete player, able to decode DivX natively and adopting CompactFlash to empty camera CF cards, a format forbidden on Microsoft Media Center.
But Creative is not that crazy, though they refuse to stick to Media Center specs, the new Zen Vision supports WMA with DRM and WMV.
The question is, what are other multimedia players going to do? If they follow Creative on this path, the Media Center is dead, at least in its current version, which is too centered on Microsoft technologies.