Microsoft joins Toshiba for the HD-DVD format

Microsoft and Toshiba have announced their collaboration for the HD-DVD format. Thanks to cross-licensing, both companies will collaborate and gain from partner expertise. So, after announcing that the video format of the HD-DVD will be based on WMV, they are planning to develop portable HD-DVD player running on Windows CE. In addition, a rumor is spreading that now the Xbox360 could support HD-DVD.
It is clear that Toshiba is trying its best to keep the battle up with Blu-Ray consortium, especially due to the Playstation 3 which will include a Blu-Ray drive. Officially, apple is supporting the Blu-Ray video format. the fact that being with HD-DVD format would have implied supporting Microsoft proprietary video format might has been already enough reason for Apple to join Blu-Ray.