iTMS Switzerland opened – Exclusive Cooperation between UBS et iTMS

It is officially today that iTMS Switzerland should be launched, but the link to iTunes/iTMS on the AppleStore Switzerland is already active and entitled: "iPod+iTunes, the musical duo that the entire Switzerland has been waiting for".
Starting today, iTMS is also available in Denmark, Sweden and Norway.
In addition, one of our readers (thanks Guillaume) is reporting that the Swiss Bank UBS announces an exclusive cooperation with iTMS Switzerland, targeting young customers: www.ubs.com/young . UBS has launched a portal related to this offer: UBS campus et UBS Generation .
Under 20-years and students can get an UBS Generation or an UBS Campus account, collect KeyClub points by using their bank account, and benefit to special offer linked to iTMS : Song Cards iTMS :

The new song card for the iTunes Music Store by Apple is available exclusively to UBS clients from all UBS branches in Switzerland. The cost of the card can be debited to your UBS account if you do not have any KeyClub points. KeyClub members who pay with KeyClub points will receive the song card at a particularly attractive price.

That way one can obtain:

• 12 music downloads for 15 points or 18 CHF.
• 20 music downloads for 25 points or 30 CHF.

UBS offers 20 KeyClub points to every owners of a UBS Generation or Campus account.
Let's hope that such an initiative will not remain Swiss-specific.