Press communiqués war raging

If some of you still believe the sole way of announcing a product is not important, here are two examples that say it's not the case:
- after Microsoft had announced their Xbox 2 would be announced on May 16th, 6 PM (L.A. time), Sony declared their PS 3 would be presented 3 hours earlier, some miles away from there ;
- same thing applies for AMD and Intel about 64 bit dual core CPUs : after Intel had announced their dual core CPU would be presented on April 22nd , AMD decided their Opteron Dual Core would be demoed on the 21st.
If Apple and IBM want to enter the move, they've got April 17th conference at the Nab to do so.