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Super Shuffle a PR stunt

By Moose. Original by w00kie - 22/03/2005 06:07:57 CET - Category: iPod - Source: Engadget
Remember the Super Shuffle, this total iPod Shuffle clone that drew attention during the last CEBIT last week?
Bets were open on how long it would take Apple to pound them into the ground under a salvo of subpoenas, lawsuits and other legal ordnance...

Well, Engadget did some investigation and found out it was just a PR stunt by Luxpro, a small Taiwanese integrator, a good way of attracting lots of media coverage and sign a bunch of new contracts for manufacturing REAL MP3 players.
Well, kudos to their PR drones for such a skillfull implementation of the First Pilar of Advertisement: Talk about me in good or bad, but talk about me!
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