CD "sale" in Germany

In an attempt to reduce piracy levels, BMG Germany came up with a rather peculiar idea.
CDs are going to be sold for €9,99. These CDs will have the bare minimum packaging, no cover, no inlay.
Coming to that, people are better off buying on the iTMS and print the cover art from within iTunes...
[translator adds : wonder if they will care enough to print something on the cd itself. Otherwise it's going to be difficult to know which is which... say... a Nsync CD with a Britney CD... oh wait, that's a bad example...]