Image to compensate for sound?

If Apple's new 30" display was unanimously acclaimed, as well for its size and price,it seems most of people didn't notice one thing. The Geforce 6800 Ultra is nothing short of silent card. And the small picture used on Apple's site shows that the cooling system hasn't been modified compared with the PC version:

For more concrete comparison elements, here's the picture of a card that was tested by the French site Hardware.fr

If the Apple version of the card is longer (as the Geforce Ti 4600 were at the time), the cooling is the same. Here's what the testers said about it:

We must admit that in the current state of things, this cooling device is (too?) noisy at full speed, even if it doesn't reach such a speed in 2D...

We must say it would be extremely disappointing to see a video card equipping a G5 + 30" configuration (around 10,000 Euros) spoil the experience of the machine. We're still convinced Apple found a solution, or they'll find one before the card is released.
PS: we managed to fin on Hardware.fr forums
the recorded sound of the 6800, at work and at rest, and the compared sound of a 9800XT. To d/l them, click HERE. It would seem the 6800 really IS noisy under intensive use.